Our locations:



13 Shepherd Market, Mayfair, London, United Kingdom

Hong Kong


Tonnochy Road, Wan Chai

Customer Reviews


This website (the “Website”) is operated by Watches of Mayfair Limited (company number 09617259). Throughout the Website, the terms “we”, “us” and “our” refer to Watches of Mayfair.

This page (together with the documents referred to on it) tells you: (i) the terms on which you may use the Website; and (ii) the terms on which we supply to you any of the products (“Products”) listed on the Website.

By accessing or using our Website and/ or purchasing any Products from us through the Website you accept and agree to be bound by the following terms and conditions including the documents that are referred to in the terms and conditions and/or are available by hyperlink (the “Terms”). These Terms apply to all users of the Website, including without limitation users who are browsers, vendors, customers, merchants, and/ or contributors of content.

If you do not wish to be bound by the Terms you should not access or use the Website.

Any new features or tools which are added to the Website shall also be subject to the Terms. You can review the most current version of the Terms at any time on the Website. We reserve the right to update, change or replace any part of these Terms by posting updates and/or changes to our Website. It is your responsibility to check this page periodically for changes. Your continued use of or access to the Website constitutes acceptance of any changes to the Terms.

Our Website is hosted on DigitalOcean. They provide us with the online hosting that allows us to sell our products and services to you.

Online Store Terms

The following terms govern any purchase of Product(s) made by you from the Website.

A. Information that we are required to give you

  • 1. A description of the main characteristics of the Products is contained on the Website and will also be contained in our order confirmation.
  • 2. The price of Products (including delivery and packaging charges) and arrangements for payment are as described below.
  • 3. The arrangements for delivery of Products are as described below.
  • 4. You have a right of cancellation as described below.
  • 5. The language of the contract will be English.

B. Your Order

Your order shall constitute an offer to us to purchase the Product(s) specified in the order. We may accept or decline the order. Please note that acknowledgement of an order by us does not constitute acceptance of that order or that a contract has been made.

We will confirm acceptance to you by email stating that the order is accepted and that the Product is ready for dispatch or has been dispatched (“Order Confirmation”) at which point a contract will come into existence between you and us.

We reserve the right to (i) refuse any order you place with us, and/or (ii) limit the sales of our Products to any person, geographic region or jurisdiction, and/or (iii) to cancel an order before the Products are delivered, for example, due to an event outside our control or the unavailability of stock. We will contact you as soon as possible if this happens.

We may, in our sole discretion, limit or cancel quantities purchased per person, per household or per order. These restrictions may include orders placed by or under the same customer account, the same credit card, and/or orders that use the same billing and/or shipping address. This might be because the Product is out of stock, because we have identified an error in the price or description of the Product or because we are unable to meet a delivery deadline. If we are unable to accept your order or we need to cancel your order, we will inform you of this (using the contact details provided at the time the order was made) and will not charge you for the Product, or, if you have already paid for the Product(s), we shall refund the payment within 7 working days (unless, we reasonably suspect a fraudulent card payment). We reserve the right to limit or prohibit orders that, in our sole judgment, appear to be placed by dealers, resellers or distributors.

You agree to provide current, complete and accurate information for all purchases made on the Website. You agree to promptly update your account and other information, including your email address and credit card numbers and expiration dates, so that we can complete your transactions and contact you as needed.

C. Products

Certain Products may be available exclusively online through the Website. These Products may have limited quantities and are subject to return or exchange only according to our Return Policy (https://watchesofmayfair.com/orders-and-returns).

Certain Products (including high value items) will be available exclusively at our shop. Please get in touch for more information at info@watchesofmayfair.com.

All descriptions, images or illustrations of Products provided on this Website or otherwise communicated to you are for guidance only and intended merely to present a general idea of the Products. Although we have made every effort to display the colours accurately, we cannot guarantee that a device's display of the colours accurately reflects the colour of the Products. Your Product may vary slightly from those images.

D. Price

The prices of the Products shall be as quoted on the Website from time to time, except in the case of obvious error. Prices for our products are subject to change without notice. All prices on the Website include details of the United Kingdom VAT that is payable and are exclusive of any applicable postage/delivery charges. A summary of delivery charges and other relevant information can be found below.

If we accept and process your order where a pricing error is obvious and unmistakable and could reasonably been recognised by you as mispricing, we may end the contract, refund you any sums you have paid and require the return of any Products provided to you.

Please note that only the following payment methods are accepted for payment: Visa, Visa Electron, Mastercard, American Express, Delta, Solo, JCB, PayPal and Direct Bank Transfer. For more information see Payments & Security.

You must pay for the Products before we dispatch them.

We reserve the right at any time to modify or discontinue our supply of the Products via the Website without notice at any time. We shall not be liable to you or to any third-party for any modification, price change, suspension or discontinuance of these Products.

E. Delivery

We shall deliver Products ordered by you through a courier or postal service of our choice to the delivery address that you have given us.

We deliver within the UK, EU (except Germany) and internationally. We do not ship to Afghanistan, Angola, Cuba, Eritrea, Ethiopia, Germany, Iran, Iraq, Kyrgyzstan, Liberia, Myanmar, Nigeria, North Korea, Rwanda, Sierra Leone, Somalia, Sudan, Syria, Tajikistan, Turkmenistan, Uzbekistan, and Zimbabwe and any other country where local legislation decrees insurance must be effected locally.

Please note that customs, duty and import fees (including tariffs and tax) (“Fees”) may apply if your Products are shipped to a destination outside of the European Union. These Fees are not included in our delivery charges. Our Products are delivered duty unpaid. This means that we are responsible for transportation costs in the delivery of the Products but not for paying any Fees relating to your Product which are imposed at the destination. You are responsible for paying all such Fees directly to the relevant authorities.

Risk of loss or damage to the Products shall pass to you at the time of delivery.

Delivery charges:

  • The following delivery charges apply –
  • 1. UK – free
  • 2. EU (except Germany), Switzerland, Norway, Andorra, Lichtenstein, Channel Islands - free
  • 3. Rest of World - GBP £140 (EUR €150)

Delivery times:

Delivery times vary depending on the stock availability and the delivery destination. We aim to dispatch Products that are in stock (described on the Website as ‘immediate shipment’) within 2-3 working days. For all Products described as ‘usually ships’, the specified delivery time is only an estimate.

If you have requested a specific delivery date (where such option is available to you) we will notify you if it is not possible to deliver on the relevant day and give you a new delivery time.

Please note that delivery times are only estimates. We will not be liable for delays in meeting themas such delays may occur due to circumstances outside of our control.

F. Deliver to Shop

We provide a free of charge in-store collection service. This option can be selected when you proceed to place your order through the Website. Orders for collection at our UK store for Products described as ‘immediate shipment’ will be ready for collection approximately 3-4 days after the date on which the Order Confirmation email is received. For all Products with a 'usually ships' description on the Website, the Product will be available for collection in 2-4 days after our notification (by telephone or e-mail) that we are in receipt of the Product.

We will call or email you to let you know when your order is ready for collection at the shop. You will need to collect your order from our shop within 30 days of our call informing you that your order is ready for collection. If you do not collect your order within this time, your order will be returned and you will be refunded via your original method of payment.

A copy of your Order Confirmation email together with the card used for payment must be shown at time of collection. If you authorise somebody else to collect the Products from our shop on your behalf, they will also be required to present the information above.

G. Right to Cancel

If you are an EU resident, you are entitled to cancel an online order for a Product, and end your contract with us, for any reason within 14 days of receipt of the Product. If you exercise this right, you will receive a full refund of the price paid for the Product in accordance with our Refunds Policy (https://watchesofmayfair.com/orders-and-returns).

To end the contract with us, please let us know by doing one of the following:

(a) Phone or email. Call our customer service team on +44 20 7629 5055 or email us at info@watchesofmayfair.com. Please provide your name, details of the order and your contact details (phone number, email address and home address).

(b) By post. Print off the Cancellation Form and post it to us at the address on the form. Or simply write to us as that address, including the information required in the form.

Your right of cancellation described in this section is in addition to any other right that you might have to reject the Products, for instance because they are faulty.

H. Faulty Products

If you have any questions or complaints about the Product, or if your Product is faulty, please contact us by calling our customer service team at +44 20 7629 5055 or emailing us at info@watchesofmayfair.com.

If what you have bought is faulty you may have a legal right to end the contract (or to get the Product repaired or replaced or to get some or all of your money back).

If when you receive your Product you discover a fault or it is not as described, you have 30 days from receipt of the Product to return the Product to us and receive a refund.

If a fault occurs in the Product after 30 days of receipt of the Product, we will offer you an exchange (for the equivalent amount) or if we can we will repair the Product.

If your faulty Product cannot be repaired or replaced, then we will offer you a refund.

If you wish to exercise your legal rights to reject faulty Products you must return them to us in accordance with our Refunds Policy (https://watchesofmayfair.com/orders-and-returns)..

I. Liability

We will not be responsible for any economic or business loss (including loss of profits, revenue, contracts, anticipated savings, data, goodwill or wasted expenditure) or for any indirect or consequential loss that was not reasonably foreseeable to both you and us when you commenced using the Website or when a contract for the sale of goods by us to you was formed. We do not limit in any way our liability for death or personal injury arising from a negligent act or omission on our part.

J. Your statutory rights

Nothing in these Terms shall affect your statutory rights. If you have any doubts as to your statutory rights then you should contact a solicitor or your local Citizens Advice Bureau.

Website Usage Terms

The following terms govern any use by you of the Website.

A. Information on the Website

We are not responsible if information made available on this Website is not accurate, complete or current. The material on this Website is provided for general information only and should not be relied upon. Any reliance on the material on this Website is at your own risk.

The information provided is subject to our Privacy Policy which you should read before accessing such information.

B. Age Restrictions

We do not sell products for purchase by children. If you are under 18, you may use this Website only with the involvement of a parent or guardian.

C. Other Restrictions

You agree not to:

  • 1. use our Website for any illegal, obscene, immoral or unauthorised purpose or in any way violate any laws in your jurisdiction;
  • 2. reproduce, duplicate, copy, sell, resell or exploit any portion of the Website without express written permission by us;
  • 3. upload or transmit viruses or any other type of malicious code that will or may be used in any way that will affect the functionality or operation of the Website, other websites, or the Internet;
  • 4. use the Website to infringe upon or violate our intellectual property rights or the intellectual property rights of others;
  • 5. use the Website to harass, abuse, insult, harm, defame, slander, disparage, intimidate, or discriminate based on gender, sexual orientation, religion, ethnicity, race, age, national origin, or disability;
  • 6. submit false or misleading information;
  • 7. collect or track the personal information of others or use the Website to spam, phish, pharm, pretext, spider, crawl, or scrape;
  • 8. interfere with or circumvent the security features of the Website; or
  • 9. use the Website in any way to send unsolicited (commercial or otherwise) e-mail or any material for marketing or publicity purposes, or any similar abuse

D. Optional Tools

We may provide you with access to third-party tools over which we neither monitor nor have any control or input.

You acknowledge and agree that we provide access to such tools ”as is” and “as available” without any warranties, representations or conditions of any kind and without any endorsement. We shall have no liability whatsoever arising from or relating to your use of optional third-party tools.

Any use by you of optional tools offered through the Website is entirely at your own risk and discretion and you should ensure that you are familiar with and approve of the terms on which tools are provided by the relevant third-party provider(s). We may also, in the future, offer new services and/or features through the Website (including, the release of new tools and resources). Such new features and/or services shall also be subject to these Terms.

E. Third-Party Links

Certain content, products and services available via our Website may include materials from third-parties.

Third-party links on the Website may direct you to third-party websites that are not affiliated with us. We are not responsible for examining or evaluating the content or accuracy and we do not warrant and will not have any liability or responsibility for any third-party materials or websites, or for any other materials, products, or services of third-parties.

We are not liable for any harm or damages related to the purchase or use of goods, services, resources, content, or any other transactions made in connection with any third-party websites. Please review carefully the third-party's policies and practices and make sure you understand them before you engage in any transaction. Complaints, claims, concerns, or questions regarding third-party products should be directed to the third-party.

F. User Comments, Feedback and Other Submissions

If, at our request, you send us any submissions (for example contest entries) or without a request from us you send creative ideas, suggestions, proposals, plans, or other materials, whether online, by email, by post, or otherwise (collectively, “comments”), you agree that we may, at any time, without restriction, edit, copy, publish, distribute, translate and otherwise use in any medium any comments that you send us. We are and shall be under no obligation (1) to maintain any comments in confidence; (2) to pay compensation for any comments; or (3) to respond to any comments.

We may, but have no obligation to, monitor, edit or remove content that we determine in our sole discretion are unlawful, offensive, threatening, libellous, defamatory, pornographic, obscene or otherwise objectionable or violates any party’s intellectual property or these Terms.

You agree that your comments will not violate any right of any third-party, including copyright, trademark, privacy, personality or other personal or proprietary right. You further agree that your comments will not contain libellous or otherwise unlawful, abusive or obscene material, or contain any computer virus or other malware that could in any way affect the operation of the Website. You may not use a false e-mail address, pretend to be someone other than yourself, or otherwise mislead us or third-parties as to the origin of any comments. You are solely responsible for any comments you make and their accuracy.

G. Personal Information

Your submission of personal information through the store is governed by our Privacy Policy.

H. Errors, Inaccuracies and Omissions

Occasionally there may be information on our Website that contains typographical errors, inaccuracies or omissions that may relate to product descriptions, pricing, promotions, offers, shipping charges, transit times and availability. We reserve the right to correct any errors, inaccuracies or omissions, and to change or update information or cancel orders if any information on the Website is inaccurate at any time without prior notice (including after you have submitted your order). We undertake no obligation to update, amend or clarify information in the Website, including without limitation, pricing information, except as required by law. No specified update or refresh date applied in on the Website, should be taken to indicate that all information on the Website has been modified or updated.

I. Disclaimer of Warranties; Limitation of Liability

These provisions do not deal with liability arising from purchases of Products (for which see the provisions headed “Liability” under the ‘Terms and Conditions relating to sales of Products’ above).

You agree that you use the Website entirely at your own risk. We do not guarantee, represent or warrant that your use of our service will be uninterrupted, timely, secure or error-free.

In preparing this Website, we have endeavored to offer current, correct and clearly expressed information. However, we cannot guarantee that the information will be accurate, complete or current at all times and accepts no liability for any reliance placed by any person on the information.

We make no representations or warranties of any kind about the suitability, reliability, timeliness, and accuracy of the information contained on this Website for any purpose. We expressly disclaim all warranties and conditions with regard to this information, including, without limitation, warranties of technical efficiency, satisfactory quality, availability, non-infringement, completeness and fitness for a particular purpose to the extent permitted by law.

We do not accept any responsibility for any errors or inaccuracies in any advertising material, and is not responsible for and does not endorse the content of any such advertisements.

We shall not be liable for any damages whatever, including but without limitation to, damages for loss of use, data or profits, arising out of the use or performance of this Website, the provision of or failure to provide services, or for any information obtained through this Website, or otherwise arising out of the use of this Website, whether based on contract, tort, or otherwise, without limitation, even if we have been advised of the possibility of such damage.

If you are dissatisfied with any portion of this Website, or with any of these terms of use, your sole remedy, except as specifically provided in these terms, is to stop using the Website.

Notwithstanding anything in these Terms, we do not disclaim liability for death or injury caused by our own negligence.

J. Termination

We reserve the right at any time to modify or discontinue, temporarily or permanently, your access to or use of the Website with or without notice.

K. Indemnification

You agree to indemnify, defend and hold harmless Watches of Mayfair Ltd and our parent, subsidiaries, affiliates, partners, officers, directors, agents, contractors, licensors, service providers, subcontractors, suppliers, interns and employees, harmless from any claim or demand, including reasonable legal fees, made by any third-party due to or arising out of your breach of these Terms or the documents they incorporate by reference, or your violation of any law or the rights of a third-party.

L. General

The failure of us to exercise or enforce any right or provision of these Terms shall not constitute a waiver of such right or provision.

Each confirmed order shall constitute a separate contract between us and shall be governed by these Terms. These Terms constitute the entire understanding between us in relation to any Products ordered and supplied through the Website and your use of the Website. They supersede any other terms stipulated by you, whether in any order or during negotiations or any course of dealing established between you and us.

In the event that any provision of these Terms is determined to be unlawful, void or unenforceable, such provision shall nonetheless be enforceable to the fullest extent permitted by applicable law, and the unenforceable portion shall be deemed to be severed from these Terms, such determination shall not affect the validity and enforceability of any other remaining provisions.

None of these Terms shall be enforceable under the Contracts (Rights of Third Parties) Act 1999 by any third party.

Any rights not expressly granted in these Terms are reserved to us.

If we are hindered or prevented from performing our obligations under these Terms for any cause beyond our reasonable control or by reason of our inability to procure services, materials or articles required for the performance of the contract except at prices higher than those applicable at the date of your order, we may at our sole option delay the performance of, or cancel the whole or any part of the contract. In that event, we shall not be responsible for our delay or cancellation or any inability to deliver or perform our obligations.

The express provisions of these Terms are in place of all warranties, conditions, terms, undertakings and obligations implied by statute, common law, custom, trade usage, course of dealing or otherwise, all of which are excluded to the fullest extent permitted by law.

These Terms and any separate agreements whereby we provide you services shall be governed by and construed in accordance with the laws of England and Wales. The European Commission provides an online dispute resolution platform if for any reason there is a dispute between us, which you can access here: http://ec.europa.eu/consumers/odr/. If you would like to bring a matter to our attention, please contact us at info@watchesofmayfair.com.

N. Contact Information

Questions about the Terms should be sent to us at info@watchesofmayfair.com.

Returns Policy

At Watches of Mayfair, we always want to be sure that you are pleased with every purchase when you shop with us. At the same time, we understand that you may wish to return items.

This Returns Policy applies to all Products purchased from the Website. Any capitalised words in this Returns Policy shall have the meaning contained in the Terms and Conditions.


If you are an EU resident and you have changed your mind about an order, by law you have a right to cancel the order within 14 days, starting on the day after you receive the Product. Details are set out in Section 2(G) of the Terms. You also have the right to return a Product if it is faulty. Details are set out in Section 2(H) of the Terms.

If you exercise your right to cancel the contract because you have changed your mind:

  • (a) You must return the Products in one of the ways set out below within 14 days of telling us you wish to end the contract.
  • (b) Please include your receipt and/or invoice so that we can identify your order and process your return.
  • (c) You are responsible for the cost of returning the Product to us.

If you are returning a faulty Product to us:

  • (a) You must return the Products in one of the ways set out below within 14 days of telling us you wish to end the contract.
  • (b) Please include your receipt and/or invoice so that we can identify your order and process your return.
  • (c) We will bear any reasonable cost of posting the Product to us.

All Products that you return because you have changed your mind must be returned in brand new condition. We recommend that you send returns by insured and recorded post and always retain proof of postage. We strongly recommend that you use of a reputable courier, such as DHL, Fedex or UPS. No payment will be due to you until we are satisfied that the Product is in a brand new condition including having ensuring all protective plastics, tags and accessories are intact. It is important not to wear the Product until you are certain that you will keep it. Please note that this section applies regardless of whether or not you purchased and/or collected the Product from one of our offices.

Please do not send your Product back to the manufacturer.


If you exercise your right to cancel your contract with us in accordance with these Terms, we will refund you the price you paid for the Products, including standard delivery costs, by the method you used for payment. However, we may make deductions from the price, as described below.

If you are exercising your right to change your mind:

  • (a) We may reduce your refund of the price (excluding delivery costs) to reflect any reduction in the value of the Products, if this has been caused by your handling them in a way which would not be permitted in a shop. You are entitled to inspect the Products after delivery. However, you must take reasonable care of the Products and not let them out of your possession. If we refund you the price paid before we are able to inspect the Products and later discover you have handled them in an unacceptable way, you must pay us an appropriate amount.
  • (b) The maximum refund for delivery costs will be the costs of delivery by the least expensive delivery method we offer. For example, if we offer delivery of a product within 2 - 3 working days at one cost but you choose to have the Product delivered within 24 hours at a higher cost, then we will only refund what you would have paid for the cheaper delivery option.

If you are exercising your right to change your mind then your refund will be made within 14 days from the day on which we receive the Product back from you or, if earlier, the day on which you provide us with evidence that you have sent the Product back to us.

If you are returning a faulty Product for a refund in accordance with these Terms, we will refund you the price you paid for the Products, including standard delivery costs, by the method you used for payment. Your refund will be made within 14 days of us agreeing that you are entitled to a refund.

Late or missing refunds

If you have not received a refund yet, first check your bank account again.

Then contact your credit card company as it may take some time before your refund is processed by the card processing company.

Next contact your bank. There is often some processing time before refund is posted.

If you have followed all of the above steps and your refund has not been received, please contact us at accounts@watchesofmayfair.com.

Personalised items

Save where such Products are faulty, any personalised Products cannot be refunded.


If the Product was marked as a gift when purchased and shipped directly to you, you will receive a gift credit for the value of your return. Once the returned Product is received, a gift certificate will be mailed to you.

If the Product was not marked as a gift when purchased, or the gift giver had the order shipped to themselves to give to you later, we will send a refund to the gift giver and they will find out about your return.


To return your product, you should send it to: Watches of Mayfair Ltd, 13 Shepherd Market, London, W1J 7PQ, United Kingdom.

You should always use a trackable shipping service or purchase shipping insurance. We do not guarantee that we will receive your returned Product.

Customer reviews


You can get a more detailed view of a favoured timepiece on our YouTube channel, @watchesofmayfair. Press the subscribe button not to miss any updates as we regularly add new videos on limited watches and novelties of top brands from a 360-degree angle. Don’t lose an opportunity to see every detail of craftsmanship without leaving your home. Explore more here.