Our locations:



13 Shepherd Market, Mayfair, London, United Kingdom

Hong Kong


Tonnochy Road, Wan Chai

Customer Reviews


Watches of Mayfair Fast Facts:

London Boutique

Our London boutique is located in the very heart of London historical area - Mayfair. For your convenience, we recommend to book an appointment prior your visit. Boutique is open 11am-7pm, Monday-Friday. Our experts will ensure that you have memorable and tailor-made high-end experience in-store.

Tax Refund

Tax refunds are available for customers residing outside of the EU and EEA (Norway, Liechtenstein, Iceland) please read more information about VAT refund. If you are non-EU resident, you can reclaim 20% VAT paid on items purchased and taken home with you, provided that the claim is made within 90 days from the date of purchase. Please ensure that you have your passport with you and proof of residency outside of EU (if you are an EU national residing outside the EU at the time of purchase).

Authentic & Original Products

All products that we source are new and come in original packaging with full set of documents. We source goods only from trusted accredited and reputable partners with whom we have a long history of business relationship. Our highly skilled customer service team will help you to choose and purchase a desired product, either luxury Swiss made watch, fine jewellery piece or even high-end cameras etc. More than 9,000 products of 85 brands are available online with many new weekly arrivals on our website. We hope that you will enjoy your unparalleled luxury shopping experience with us.

Partnership & Global Trade

We partner with major payments provider such as AmazonPay, Visa, Mastecard, Amex, UnionPay, JBC, Maestro, WeChat Pay, AliPay in order to give you a best and the most secure payment options. We work on 5 continents and deliver products to 170 countries all over the world. We trade on major international platforms such as Chrono24, Vestiaire Collective, TickToo, and etc.

Want to know more about us?

  • 1. Customers Experience Rate 9.8/10 based on TrustScore. Reed more reviews.
  • 2. We are the main UK dealer on Chrono24 - the leading international trading platform.
  • 3. Our first boutique in Mayfair opened in the summer of 2017 in London.
  • 4. We work on 5 continents and ship our products to 170 countries all over the world.
  • 5. Watches of Mayfair ™ is a registered and trustworthy international trademark.

Our portfolio includes over 80+ high-end brands:

imgshop all watches

8000 + Watches

imgshop all jewellery

1000 + Jewellery

imgshop all accessories

100 + Accessories

imgshop all pens & writing instruments

Pens & Writing Instruments

Guaranteed authenticity & Warranty

All our products:

  • 1. Authentic and of top quality;
  • 2. Have original manufacturers’ serial numbers;
  • 3. Supplied with 2 to 5-year warranty (depending on the brand).

VAT Free Shipments

For items sent outside the UK:

  • If product is sent outside the UK, then we can sell it without VAT. Free Delivery to the EU, Norway and Switzerland. The price for product will be as stated in product’s description as per “Excluding VAT” line plus fixed delivery rate (130 GBP/150 EUR/170 USD). Please be aware that customers are responsible for all importing taxes and/or duties payable in the destination country.

Purchase in person:

  • As from 1 January 2021, non-UK residents are no longer eligible for VAT refunds. VAT-free shopping is available for goods purchased in-store and sent directly to non-UK addresses. Customers are responsible for all importing taxes and/or duties payable in the destination country.

Customer Reviews


Visit Us

Boutique address

13 Shepherd Market, Mayfair, London, W1J 7PQ

Opening hours

Monday – Friday, 11am-7pm

Weekends and Holidays: by appointments only.

accepted payments methods:

Contact us

If you have any questions at any moment of shopping experience, please feel free to contact us

Customer service team

+44 20 7629 5055, book a Call Back

Email [email protected]
We speak:
Use messangers


Find the answer you need in our

FAQs section.

or simply

Chat with our Experts:

Start Live Chat

Partnership & Affiliate programme


If you are interested in joining the Watches of Mayfair affiliate programme, please e-mail us at [email protected] and include the name and URL of the website.

Partnership and Advertising:

Would you like to join Watches of Mayfair as a retail partner? Please e-mail [email protected] with details.

Please note that Watches of Mayfair is not buying goods form private individuals.


You can get a more detailed view of a favoured timepiece on our YouTube channel, @watchesofmayfair. Press the subscribe button not to miss any updates as we regularly add new videos on limited watches and novelties of top brands from a 360-degree angle. Don’t lose an opportunity to see every detail of craftsmanship without leaving your home. Explore more here.